Personal Branding – Lucy Pugh

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Personal Branding & Commercial Session – Lucy Pugh, Yoga Teacher

What is personal branding?

Personal branding is all about showing who you are, what you’re about and what your passion or business is all about. They say a picture paints a thousand words and it absolutely does!

The Vision

Lucy was at a turning point in her life, she has been dipping her toe in the Art of Yoga but wanted to take it to the next level. She needed content, the ability to build a brand and website that showed her customers what she was trying to achieve. A safe space, where you could reconnect with yourself and an ancient art that is all about mindfulness.

Before the session we had a chat about what her business was about and the kind of things she was looking for. She pulled together a Pinterest board to build a better picture of what she was looking for. The images she had chosen were all about connecting with nature. Therefore as a location we decided to use Nacton Beach, it had a variety of secluded shots and we could do it around sunset.

The Session

Lucy has a sausage dog, Charlie, he is absolutely her world. Therefore it was really important that he was included in the shoot, so Lucy brought him along.

We used different levels and textures to show how you can connect with nature